Later on this month the Olympic Games comes to London. Some would argue that without the financial support of corporate giants such as McDonald’s and Coca Cola the event would not be possible.
The short-term gain of accepting sponsorship monies from these organisations has a disturbing long-term effect on our western society in terms of the health of our citizens; on one hand we encourage our young people to be healthy and to take up sport and exercise, whilst simultaneously we jump into bed with organisations that flourish by selling goods that are, by any reasonable account, the antithesis of healthy. Incongruence!
And then the talented ones are lured towards the financial markets where they get to work innovating and creating ideas such as exotic credit derivatives, sub-prime mortgages, and tax avoidance planning.
Yes, and for those who avoid the food and finance industries our good old friends the drug conglomerates are there to sweep up some of the remaining talent to generate such excellent entrepreneurial strategies such as – disease mongering, bribing doctors, and price fixing/market rigging.
And if money, food, drugs and alcohol are not attractive enough for our most talented youth then the defence industry lurks.
Later on this month, thanks to the courage, hard work, sacrifices, and determination of visionaries at Aalto University and The New Club of Paris a group of people will gather in Helsinki, Finland to discuss the challenges of our future society at the Aalto Camp for Societal Innovation (ACSI)
A question to the participants at ACSI might be this: how can our most talented people be encouraged and enabled to focus their efforts on the long-term issues of society as opposed to furthering the strategies of our finance industries, our drug companies, our food and drink lobbies et al? Because if they can, and I believe that they can, the future is very bright for all of us.
And that would be corporate social responsibility at the highest level.
Thoughts. comments. observations?