Stafford Beer

At the beginning of Stafford Beer’s book “Brain Of The Firm” he explains communication in a very simple yet most effective way. I felt that his message was worth sharing.

“In communication everything depends on what you end up with, not on what was actually said or written down … when everything is understood the details cease to matter very much, or can be changed, or can even be abandoned for another set”


About David C Roberts

I am passionate about innovation, development, learning, and the future. I work internationally supporting individual entrepreneurs, organisations, educational institutions and government bodies. I am available to speak, facilitate learning sessions and run enterprise workshops. Areas of experience and know how include: Entrepreneurship, Innovation, Leadership, Management Accounting, and People Development .
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