For the typical 50-year-old western European (do your best to conjure up a stereotype) life has been good.
There has been an abundance: abundance of food; abundance of health services; an abundance of education; and even an abundance of the unmentionable trio of sex, drugs and rock and roll. We have had it good – we are the consumer generation.
There is another unmentionable of course which is far more telling and the question that I am asking myself is “After all this consumption what am I leaving for those that follow?” It’s a question that I avoid answering , and a question that, I suspect, many of us avoid asking too.”
One of the many possible ways forward might be to consider the idea of becoming a ‘prosumer’ in the sense a that we move away from the economic model of a corporation making things for people to consume and move to the more sustainable model where people once again start to make things for themselves.
Simple examples might include:
- growing one’s own food;
- repairing clothing and appliances rather than buying new items;
- playing musical instruments rather than listening to recorded music.